Wednesday, 12 February 2014

Career Aspirations

It has become apparent in the past couple of terms, that I wish to direct my practice towards advertising and marketing avenues, in particular set design and illustrated works for window display. This would suit my interests in creating illustrative performance in both 2D and 3D formats.

There are few practitioners that have particularly inspired me:

Shona Heath

http://www.clmus.com/set-design/shona-heath

From my research, it appears Shona Heath is the most sought after set designer. Her work with Tim Walker is fascinating for my own practice as her work proves the ability for three dimensional illustration to become a performance whether it be presented in public space or through printed formats.

Rhea Thierstein
The Contemporary of Shona Heath, Thierstein is another inspiration of mine. In particular, I am really drawn to her approach to events and window design. The work is usually thoughtful and considerate of her audience.
A particular example would be the set design she did for the Claridges Dinner hosted by Mulberry. The event required the guests to climb through a tent into the dinner party- This connected directly to the Tim Walker's film The Lost Explorer that was being shown at the event.




Sarah Illenberger

German 3D illustrator has made a name for herself doing a wide range of Three Dimensional Illustration work for both editorial and set design projects. I particularly admire her determination to keep changing her practice and incorporating new skills. Her projects are also usually playful and undertake a number of issues and present them in accessible ways.




This blog will document how I develop my practice to suit my career aspirations as an aspiring art director.

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